More than £ 300million has been awarded to thousands of cultural organizations across the country, including ArtReach in the Culture Recovery Fund’s latest round of support, the Culture Secretary announced today.
This award will allow ArtReach to review its digital offerings across all online platforms and provide a vision for achieving higher engagement and a better audience experience. The Culture Recovery Fund will give ArtReach the tools, equipment and training to achieve a successful mix of live and online events through 21/22 and to increase and diversify our audience engagement.
More than £ 800million in grants and loans have already been made to support nearly 3,800 cinemas, performance venues, museums, heritage sites and other cultural organizations facing the immediate challenges of the coronavirus pandemic.
Today’s second round of awards will help organizations anticipate spring and summer and plan for reopening and recovery. After months of closures and cancellations to contain the virus and save lives, this funding will be a much needed helping hand for organizations as they return to normal in the months to come.
Culture Secretary Oliver Dowden said:
“Our record-breaking Culture Recovery Fund has already helped thousands of cultural and heritage organizations across the country survive the greatest crisis they have ever known.
Now, we stand by their side as they prepare to welcome audiences once again through their doors – helping our cultural gems plan to reopen and thrive in the best times to come. “
Lorna Fulton, Creative Director of ArtReach, said:
“ArtReach is thrilled to be a recipient of Arts Council England’s Cultural Recovery Fund, this level of support will allow us to develop new tools and avenues to increase and diversify audience engagement. Now we can adapt, fully commit and in the future proof of the organization for the use of new digital platforms and approaches, we have seen become common practice in the sector in the light of Covid-19. at the center of our offer can now be a goal for the organization. In turn, this allows ArtReach to share learning and development among arts organizations and artists we also work with as business development consultants, sharing the impact of the Culture Fund Even more recovery will be of great benefit to many other businesses. “
Sir Nicholas Serota, Chairman of Arts Council England, said:
“Investing in a thriving cultural sector at the heart of communities is an essential element in helping the entire country recover from the pandemic. These grants will help reopen theaters, concert halls and museums and will provide opportunities for artists and businesses. to start doing a new job.
We are grateful to the government for this support and for recognizing the paramount importance of culture to our sense of belonging and identity as individuals and as a society. “
Funding today comes from a £ 400million prize pool that was withheld last year to ensure the Culture Recovery Fund can continue to help organizations in need as the public health situation continues. was changing. Funding has been provided by the Arts Council England, as well as the Historic England and National Lottery Heritage Fund and the British Film Institute.