E-commerce Market Metaverse: North America to Occupy 38% Market Share, Market Dynamics, Vendor Assessment and Segmentation Analysis

NEW YORK, July 11, 2022 /PRNewswire/ –Global E-Commerce Market Size Metaverse Expected to Grow by $60.47 billion from 2021 to 2026, to a CAGR of 36.47% according to Technavio’s latest market report. 38% of market growth will come from North America during the forecast period. The United States is the key market for the metaverse in e-commerce in North America. Market growth in this region will be faster than market growth in South America and MEA regions. Rising investment in AR technology, growing consumer adoption of technologically advanced applications, and strong research activities to expand the usage of the metaverse will facilitate the growth of the metaverse in the e-commerce market in North America over the forecast period.

Technavio has announced its latest market research report titled Metaverse in E-commerce Market by Platform and Geography – Forecast and Analysis 2022-2026

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Read the 120-page report with TOC on “Metaverse in E-commerce Market Analysis Report by Geography (North AmericaACPA, Europe, South Americaand the Middle East and Africa), and Platform (Computer, Mobile, and Headset) Segment Forecast, 2022-2026″. Gain competitive insights on market leaders. Track key industry opportunities, trends, and threats. Insights on marketing, brand, market strategy and development, sales, and supply functions. https://www.technavio.com/report/report/metaverse-in-e-commerce-market-industry-analysis

Metaverse in Metaverse on the e-commerce market: market dynamics

Major driver: The key driver for the growth of metaverse in the e-commerce market is the growing popularity of AR technology. The growing popularity of AR technology allows consumers to have complete confidence in the quality and fit of a product before purchasing it. This benefits customers in terms of convenience, but also benefits merchants by reducing returns and expanding their customer base. Virtual shopping experiences are increasingly popular with customers. As a result, all types of e-commerce businesses are expected to follow the trend. Adding metaverse to an already inventive arena will provide e-commerce with something unmatched. Customers will be able to make real-time purchases in more realistic virtual stores created by sellers. These factors will contribute to the growth of the market over the forecast period.

Major Challenge: Metaverse related privacy and security issues will be a major challenge for Metaverse in the e-commerce market during the forecast period. Even though companies and organizations are constantly revolutionizing their IT security systems, privacy and data security have been a long-standing concern for users of the metaverse. The metaverse collects and processes large amounts of information about users and their environment. Privacy concerns are therefore a significant challenge in the market. Metaverse has access to users’ personal information, which could compromise their privacy. It has the ability to collect lots of data from user’s social media accounts. If hackers gain access to a user’s device, their privacy may be at risk. A breach of security or confidentiality can cause problems and ruin the reputation of the organizer. Such factors may hamper the growth of the market over the forecast period.

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Metaverse in the E-Commerce Market: Vendor Assessment

The metaverse in the e-commerce market is fragmented and vendors are deploying growth strategies such as focusing on acquiring smaller brands to increase their market presence to compete in the market.

  • Adobe Inc.

  • Alibaba Group Holding Ltd.

  • Amazon.com Inc.

  • Autodesk Inc.

  • Block Inc.

  • Dealskart Online Services Pvt. ltd.

  • Epic Games Inc.

  • Matterport Inc.

  • Meta Platforms Inc.

  • Microsoft Corp.

  • NVIDIA Corp.

  • Roblox Corp.

  • Salesforce.com Inc.

  • SAP SE

  • Shopify Inc.

  • Unity Software Inc.

  • To access supplier profiles with their key offerings available with Technavio – Click now!

Metaverse in E-Commerce Market: Segmentation Analysis

Geographic Outlook (Revenue, USD Billion, 2021-2026)

  • North America – size and forecast 2021-2026

  • APAC – size and forecast 2021-2026

  • Europe – size and forecast 2021-2026

  • South America – size and forecast 2021-2026

  • Middle East and Africa – size and forecast 2021-2026

Platform Outlook (Revenue, USD Billion, 2021-2026)

  • computer – size, and forecasts 2021-2026

  • Mobile – size and forecast 2021-2026

  • Helmet – size and forecast 2021-2026

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Related reports:

Metaverse in eCommerce Market Scope

Report cover


Page number


Year of reference


Forecast period


Growth momentum and CAGR

Accelerate at a CAGR of 36.47%

Market Growth 2022-2026

$60.47 billion

Market structure


Annual growth (%)


Successful market contribution

North America at 38%

Main consumer countries

United States, China, Japan, Germany and United Kingdom

Competitive landscape

Leading companies, competitive strategies, scope of consumer engagement

Profiled companies

Adobe Inc., Alibaba Group Holding Ltd., Amazon.com Inc., Autodesk Inc., Block Inc., Dealskart Online Services Pvt. Ltd., Epic Games Inc., Matterport Inc., Meta Platforms Inc., Microsoft Corp., NVIDIA Corp., Roblox Corp, Salesforce.com Inc., SAP SE, Shopify Inc. and Unity Software Inc.

Market dynamics

Parent Market Analysis, Market Growth Drivers and Barriers, Fast and Slow Growing Segment Analysis, COVID 19 Impact and Future Consumer Dynamics, Market Condition Analysis for the Forecast Period,

Personalization area

If our report does not include the data you are looking for, you can contact our analysts and customize the segments.


1. Summary

2 Market landscape

3 Market sizing

4 Five forces analysis

5 Market Segmentation by Platform

6 Customer Landscape

7 Geographic landscape

8 drivers, challenges and trends

9 Supplier landscape

10 Vendor Analysis

11 Appendix

About Technavio

Technavio is a global leader in technology research and consulting. Their research and analysis focuses on emerging market trends and provides actionable insights to help companies identify market opportunities and develop effective strategies to optimize their market positions.

With over 500 specialist analysts, Technavio’s reporting library consists of over 17,000 reports and counts, spanning 800 technologies, spanning 50 countries. Their customer base consists of enterprises of all sizes, including more than 100 Fortune 500 companies. This growing customer base relies on Technavio’s comprehensive coverage, in-depth research, and actionable market intelligence to identify opportunities in existing markets and potentials and assess their competitive positions in changing market scenarios.


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Technavio (PRNewsfoto/Technavio)

Technavio (PRNewsfoto/Technavio)



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