ITV America appoints Thomas to head international programming – Digital TV Europe

ITV America promoted veteran unscripted producer Simon Thomas to President of ITV Entertainment and Head of International Programming, while elevating Michelle Byars to SVP of Development at ITV Entertainment.

The appointments at ITV Entertainment, which is one of ITV America’s six production labels, are part of the parent company’s “enhanced commitment to making global formats and international production a cornerstone of its plan. of strategic growth”.

ITV Entertainment is behind formats such as weird eye, the island of love, Hell’s Kitchen and The hunt and sits alongside other ITV America production labels, including Leftfield Pictures, Sirens Media, Thinkfactory Media, High Noon Entertainment and Good Caper Content.

Reporting to ITV America’s CCO, David Eilenberg, Thomas will lead the development and production of ITV Entertainment’s original series and international formats. He will also oversee the production of any ITV America series sold to US buyers and produced overseas.

Michelle Byers

While at ITV America, he produced all three US seasons of the island of loveas well as new series like My mother, your father and the next Rat in the kitchen.

Before that, he worked on shows such as I’m a celebrity… Get me out of here! for UK broadcaster ITV, and the original UK version of the island of loveas good as Big Brother and Beauty and the Geek for Network 10 and Channel 7 in Australia, respectively.

Byars, meanwhile, is promoted from VP to SVP and will now work closely with Thomas as she leads ITV Entertainment’s ongoing slate of series, and also develops and adapts global formats for the United States.

Previously at Turner Entertainment, she helped revive TBS’ unscripted business with drop the mic, Snoop Dogg Presents The Joker’s Wild, The misery index and Life Shaq.

“With Simon leading ITV Entertainment and the international spearhead of ITV America, and Michelle heading up development, ITVE is perfectly positioned to bring exciting new formats and franchises to buyers and audiences around the world.” , Eilenberg said.

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