Everyone with an Instagram profile gets to the point where the process of building a strong community stalls. Usually, Instagram’s famous algorithm is blamed for this. And that’s true, because the algorithm decides whether your posts are worth showing to a wider audience or not. At this point, many bloggers are considering buying subscribers to increase their subscriber count. But buying followers can be a double-edged sword: some claim it can boost future growth, others are sure it delays the algorithm, still others. Here’s what you need to know about Instagram and organic growth.
True followers versus false followers
The reason most people reject the idea of buying followers is that they are usually fake followers, sometimes even bots. Instagram uses tools to identify bots, and if you have a lot of them among your community members, it can come back to haunt you: the bots will be removed and your account will go down.
While most bloggers now understand that buying followers doesn’t add value to their community, some still want buy real Instagram followers. These followers usually have a real account, which is why the Instagram algorithm will not consider them to be bots. But let’s be honest?
When trying to grow on Instagram, engagement rates are the most crucial thing. While buying real followers may inflate your community, it won’t increase interaction. To grow you need real followers with real profiles who are not there because you paid them too. Instead, you want the type of follower, who finds some sort of value in your account and who sticks around to interact with you.
The best ways to stimulate interaction
Instagram’s algorithm is said to crawl the platform and its profiles. If your account has a decent number of subscribers, it means that some people are interested in what you post on your profile. For this reason, the algorithm may find that it is time to broadcast your profile in order to show your content to a wider audience. This can have the following effects:
Higher ranking in hashtag searches
If you use hashtags in your posts – which you should – you may have found that your posts still might not show up in search results if you type the hashtag into Instagram search. This happens because there is huge competition within accounts that use the same hashtags. The better an account or post performs, the more relevant it is. This is why successful accounts are more likely to appear in hashtag search results listings.
If you increase your community by buying subscribers and manage to get some subscribers to engage with your content for a higher engagement rate, the chances are much higher that the algorithm will show your posts in the search results.
Best ranking on the discovery page
The discovery page is the page that opens as soon as you press the search button (magnifying glass). There you will find posts and reels that the algorithm assumes you will like. As a blogger or creator, your goal should be to appear on other people’s discovery pages as this increases your chances of getting new subscribers.
If the algorithm notices that you have an increasing number of real followers – purchased or organic – it may decide it’s time for you to be on the discovery page. If this happens, your organic growth can explode. It has become much more difficult to appear on the discovery page for bloggers, even though their content may be relevant. Buying subscribers is the easiest way to cross this first threshold.
Ways to increase your engagement rates
Don’t hesitate to ask your community to Like, Save, Comment, and Share. These are the most effective ways to tell the algorithm that you are worth playing. Use question stickers, polls and more to boost your Instagram performance.