The 21st The Century phenomenon known as the streaming service continues its ROKU-led march to world domination with what looks like an almost daily announcement of a new and much-touted “channel” (is it still a relative word?). This channel usually receives all the appropriate fanfare from the media which, at one point, was strictly reserved for visiting royalty or an Apollo space mission to the moon. And there are so many a lot your choice: Do you have a strange predilection for underwater basketry? How about a fondness for domestic ceramics? Chances are there is at least one streaming platform designed to scratch your itch. In my house our tastes are in classic TV and cinema, which means we are well served with streamers like Classic Reel and Golden Age TV. Then there are those evenings where nothing less than a cheese party disguised as Zak Bagans’ paranormal reality show will satisfy our eclectic and varied tastes. And if Bagans and its perennial Ghost adventures The series does not have its own featured platform, streaming allows our foodie to be more than satisfied with the entire vast library of its weird-that-go-bump-in the-night series (24 seasons in all, the last time we counted) at the tips of our dirty little fingers. Best of all, too, is that most of these little gems can be viewed without countless pharmaceutical ads – Although that said, if you enjoy this aspect of your TV viewing experience, I’m sure you do. There’s a Kimberly-Clark or Proctor and Gamble Classic Trading Platform to satisfy even the biggest Mr. Whipple fan. (“Please don’t squeeze the Charmin”) or the good old Madge (“You soak yourself in it!”). Hey, as I pointed out at the start of this rant, there is something for everyone in the streaming world …
Which – lifelong nerd that I am – brings us to the topic under review this fine morning – The Hollywood Reporter has announced that the free-to-play streaming service known as Tubi intends to launch a full program of new lineup this fall, some of which will be developed by its parent conglomerate, Fox Corp.
“What,” you might be wondering right now, “Does the original programming on Tubi look like?” Well, Happy Campers you have come to the right reporter because I have details for you coming out of the press!
The upcoming 140 hours (and initials) of branded new content for Tubi will highlight some of the genres well received on platforms. These blacksmiths from Tubi and Fox Corp apparently refer to this as “Pockets of passion”, but that term sounds a bit too gross and sticky for the old yellow reporter, so we’ll just call these popular shows on Tubi like, uh, “Popular shows”; How does it appeal to you for originality?
Either way, the new series of original programming will include a focus on animated shows and original documentaries. Not to be left out in the proverbial cold, other genres that will receive well-deserved attention on Tubi range from romance, sci-fi, thrillers, and film all about telling new stories featuring African Americans.
In a press release straight out of New Age 21st Century Playbook, Fox Entertainment Big Wheel Charlie Collier stated that “Tubi has the unique ability to understand his audience, his interests, his curiosities and his obsessions… That’s why Fox and Tubi are important to you together. We’re just building a new and better way to maximize ad investment. Our future is together. “
So get those ROKU trigger fingers ready, all cable cutters! Streaming has a new sheriff in town this fall… His name (say it loud, say it proud): Tubi. You heard it here first (sort of), true believers!